We've helped organisations all over the world with culture shaping.
Our team's experience
A unique blend of culture and tech
Talking with us, you’ll soon see why we're the leaders in AI culture.
Think tech meets organisation culture meets leadership transformation meets brand: we blend niche areas of expertise.
Our culture experts are former executives (VP and above) from corporate culture and brand who have led large-scale culture transformation projects all over the world.
Our technology strategists are former leaders from Big X consulting companies, with 10-20 years of experience across ICT.
What our team has in common is a fascination with AI and a mission to make the future human-focused, a future where authenticity separates companies that lead and inspire from those that just exist.
Who are we?
"What we stand for" is the lens though which we see the world and make decisions.
We believe the AI wave can elevate the human experience, creating more authenticity, health and personal growth
We help companies find their own way to get ready for and apply AI to their corporate culture.
We are guided by our values of
Courage, Curiosity, Trust, Kindness
Mission and values
We're a deliberately unusual group.
Former executives who've sat in the room where culture either lives or dies. Big-X consultants who've seen AI strategies succeed and collapse. Workshop facilitators who've stood in front of over 15,000 people — in boardrooms, factories, town halls and tents — across more than 40 countries. People who've led transformations from London to Singapore and from Dubai to Cape Town.
What brought us together wasn't a business plan. It was a shared irritation.
When ChatGPT landed, the conversation immediately went to productivity, automation, and efficiency. Faster, leaner, cheaper. Which is fine — but it completely missed the more interesting question: what kind of companies do we actually want to become?
We believe AI used well doesn't flatten human relationships at work. It creates the conditions for more of them. More real leadership. More authentic culture. More of what makes a great place to work actually feel that way.
That's the niche we planted our flag in. And it turns out, it's a big one.
Who's behind all this?
Our culture
Culture is about "the way we do things." It's the practical, day-to-day expression of our values. It's how we are when the boss or client isn't looking.
Our culture feels like we really are very adaptable and care. We're intentional about seeing things through the eyes of others, to really understand context and needs.
Our brand is conversational, reflective, warm and confident. We're not here to overwhelm you. Working with us is like talking to coach who's been around long enough to have nothing to prove.
And so why our focus on AI?
We could turn the firepower of our mix of backgrounds to any topic. But we believe that AI is the area where companies can get it really right and help shift humanity in a direction that makes a positive difference to the future.